About Kaelei
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.bernapeci.com (the “Site”).
Personal information collected
When you visit the Site, information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device are automatically collected. Additionally, as you browse the Site, information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site are collected. This automatically-collected information is referred to as “Device Information.”
Collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, information including your name, billing address, shipping address, payment information, email address, and phone number are collected. We refer to this information as “Order Information”.
“Personal Information” in this Privacy Policy refers to both about Device Information and Order Information.
How is your personal information used?
Order Information collected is used to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, that Order Information is used to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Device Information collected allows for screening for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
Your Personal Information is shared with third parties to help allow the use of your Personal Information, as described above. For example, Shopify powers the online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. Google Analytics allows for a better understand regarding how customers interact the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, your Personal Information may be shared to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral advertising
As described above, your Personal Information is used to provide you with targeted advertisements or marketing communications which are believed to be of interest to you. For more information about how targeted advertising works, you may visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Data retention
When you place an order through the Site, your Order Information will be maintained for record keeping purposes unless and until you request that it be deleted.
Changes
The privacy policy may be updated from time to time in order to reflect, for example, changes to the practices or for other operational, legal or regulatory reasons.
Contact us
For more information about the privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@kaelei.com.